The Area Blog


Expekt Live
November 2, 2009, 10:54 am
Filed under: 1, Our Work | Tags:

4 page magazine pullout spread for Expekt.

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SQUADRON & DONDISKO PRESENT D.I.M.
October 26, 2009, 5:25 am
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Durrans’ new site
October 15, 2009, 8:33 pm
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One half of Area, Daniel Durrans has his new personal site up and running. Check it out here: http://www.durrans.tv

Screen shot 2009-10-15 at 21.29.38



DIM Artwork
August 25, 2009, 11:58 am
Filed under: 1, Area Stuff, Our Work | Tags: , , , ,

Flyer we made for for Squadron & DonDisko’s latest Boysnoize artist to play in Malta. D.I.M.!!!!!

DIM FINAL



SOYL Frames
August 21, 2009, 1:40 pm
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Some still frames from our animated music video for ‘Sunshine of your Love’

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Squadron & DonDisko Present D.I.M.
August 20, 2009, 1:59 pm
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We put this one together for Squadron and DonDisko to promote their forthcoming collaboration in bringing D.I.M. to Malta for the first time. If you look very closely you might see a little teaser for the event flyer artwork, which will be out very soon. THIS VIDEO HAS FLASHING IMAGES!! LOTS OF THEM!



Sunshine of your love music video
August 11, 2009, 8:14 am
Filed under: 1, Area Stuff, Our Work | Tags: , , , ,

We’ve just finished off the music video for Connected (aka Joseph Armani & Alexey Romeo) ft Teddy Love (aka Steve Edwards) ‘Sunshine of Your Love’.  Have a look and tell us what you think!



Sunshine of your love Press launch
July 17, 2009, 6:28 am
Filed under: Area Stuff | Tags: , , ,

Yesterday we hosted a press launch with Joseph Armani for the Sunshine of Your Love teaser release. The event went great, some nice pieces on evening news and acrosss national press. Thanks all for attending!

Press Launch

Joseph Armani



Sunshine of your love promo
July 16, 2009, 1:14 pm
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A teaser/promo we’ve done for Connected (aka Joseph Armani & Alexey Romeo). Full length music video coming soon!



Making the LPP flyer
July 15, 2009, 6:11 am
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A few people have asked about how the Les Petits Pilous flyer was made, so heres a quick run through.

photo

As always, we start by coming up with a concept. Colour and details arent important at this stage. We put down a sketch and get started.

1

So next step is to lay out the lettering, we take a lot of care as this is the base we will be working from.

2

We colour the lettering consitantly, the first thoughts about light and shading need to be adressed here, so we add a slight gradient to each letter.

4

We carefully draw in the shapes around each letter to acheive the 3d effect, measuring depth consistency all the time.

5

We align all the shapes and make any necessary adjustments to the letter positioning.

6

Now we brush in all the shadows by hand. This can be done many ways, we prefer to use a very low opacity brush in Photoshop with the multiply blend mode. Thinking about light direction is important here.

7

We do the same thing for the highlights, this time using the screen blend mode. Once this is done we add the cast shadows which really brings the text to life. We add some colour adjustments to make the text pop.

8

For the rollercoaster, we start by drawing out the track forms.

9

Next we add the track boards. To do this we draw a board in illustrator and warp, scale and sheer it to fit the contours of the track.

10

We start adding some background elements, in this case some stars to give the piece more atmosphere. We add shading to the track to give it more depth.

11

Now we add some of the foreground elements. The track which we blur and fade out and the shape of the cart.

12

We draw the characters separately in Illustrator and place them in the cart.

13

We add shading to the cart and incude the boize noize sign in the background.

14

Finally we add some glow to the background and a load of custom colour adjustments. (gradient maps, curves, colour balances etc)

LPP FLYER

Final Flyer