The Area Blog

Sunshine of your love Press launch
July 17, 2009, 6:28 am
Filed under: Area Stuff | Tags: , , ,

Yesterday we hosted a press launch with Joseph Armani for the Sunshine of Your Love teaser release. The event went great, some nice pieces on evening news and acrosss national press. Thanks all for attending!

Press Launch

Joseph Armani


Sunshine of your love promo
July 16, 2009, 1:14 pm
Filed under: Our Work | Tags: , , , , ,

A teaser/promo we’ve done for Connected (aka Joseph Armani & Alexey Romeo). Full length music video coming soon!

Making the LPP flyer
July 15, 2009, 6:11 am
Filed under: 1, Our Work | Tags: , , ,

A few people have asked about how the Les Petits Pilous flyer was made, so heres a quick run through.


As always, we start by coming up with a concept. Colour and details arent important at this stage. We put down a sketch and get started.


So next step is to lay out the lettering, we take a lot of care as this is the base we will be working from.


We colour the lettering consitantly, the first thoughts about light and shading need to be adressed here, so we add a slight gradient to each letter.


We carefully draw in the shapes around each letter to acheive the 3d effect, measuring depth consistency all the time.


We align all the shapes and make any necessary adjustments to the letter positioning.


Now we brush in all the shadows by hand. This can be done many ways, we prefer to use a very low opacity brush in Photoshop with the multiply blend mode. Thinking about light direction is important here.


We do the same thing for the highlights, this time using the screen blend mode. Once this is done we add the cast shadows which really brings the text to life. We add some colour adjustments to make the text pop.


For the rollercoaster, we start by drawing out the track forms.


Next we add the track boards. To do this we draw a board in illustrator and warp, scale and sheer it to fit the contours of the track.


We start adding some background elements, in this case some stars to give the piece more atmosphere. We add shading to the track to give it more depth.


Now we add some of the foreground elements. The track which we blur and fade out and the shape of the cart.


We draw the characters separately in Illustrator and place them in the cart.


We add shading to the cart and incude the boize noize sign in the background.


Finally we add some glow to the background and a load of custom colour adjustments. (gradient maps, curves, colour balances etc)


Final Flyer

July 13, 2009, 4:05 pm
Filed under: 1

Thats right. It’s cleaner and now has some videos. Check it out!

Sunshine of your love
July 8, 2009, 9:32 pm
Filed under: 1 | Tags: , , ,

We’ve been very busy recently animating a full music video for ‘Sunshine of your Love’, the Summer anthem by Joseph Armani, Alexey Romeo and Steve Edwards. A teaser will be released by next week, with the full video release in time for the official launch parties at Stitch and La Grotta in August.

We’ve loved working on this project! Expect an explosion of colour and energy and watch out for a couple of our favorite monsters locked in a fateful love game.