The Area Blog


Wear and Win!
February 14, 2010, 7:58 am
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Squadron are giving away free tickets for Sound of Stereo and Dr. Lektroluv on 13th March… Wear the mask and follow Squadrons instructions right here: http://squadronmalta.com



Squadron Festival 2010
December 27, 2009, 10:13 pm
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Squadron Festival 2010 will be very very big. Official site is now live!

http://www.squadronfestival.com/



Limited edition Giclée art prints available
December 3, 2009, 10:23 pm
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Squadron and DonDisko’s link-up in 2009 has, for the first time, seen 2 huge Boysnoize acts tear up the dacefloor in Malta, as first Les Petits Pilous and then D.I.M. left long lasting impressions. The good news is there is no sign of slowing down in 2010, with more new artists and amazing events planned.

The artworks and visuals produced for these events by Area are done with a lot of love and we know a lot of you appreciate the work. The whole Boysnoize camp are big fans of the artwork Area produce and it has been featured among some of the best flyer work in blogs and magazines around the world. To celebrate an amazing year, Squadron and Area are releasing an extremely limited number of original A3 Giclée art prints of the Les Petits Pilous and D.I.M. flyers, just in time for Christmas!

These are gallery quality Giclée prints on bright white, matte, smooth surface, 100% cotton rag, acid and lignin free archival paper, custom trimmed. The prints are VERY limited. Each one comes numbered and signed, printed on A3 in amazing Giclée quality, the amazing colour clarity on these pieces of art will remain true for over 30 years and have to be seen to be believed. A perfect Christmas gift, or special momento from two of 2009s most memorable events, these are certain to brighten up any room. They are going at €65 per print, we can accept orders online at our store, or you may contact us if you are in Malta to purchase a print in person. But be quick as these are in hot demand! info@areamalta.com / +356 7938 7726 / +356 7940 3403.



SQUADRON & DONDISKO PRESENT D.I.M.
October 26, 2009, 5:25 am
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DIM Artwork
August 25, 2009, 11:58 am
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Flyer we made for for Squadron & DonDisko’s latest Boysnoize artist to play in Malta. D.I.M.!!!!!

DIM FINAL



Squadron & DonDisko Present D.I.M.
August 20, 2009, 1:59 pm
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We put this one together for Squadron and DonDisko to promote their forthcoming collaboration in bringing D.I.M. to Malta for the first time. If you look very closely you might see a little teaser for the event flyer artwork, which will be out very soon. THIS VIDEO HAS FLASHING IMAGES!! LOTS OF THEM!



Making the LPP flyer
July 15, 2009, 6:11 am
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A few people have asked about how the Les Petits Pilous flyer was made, so heres a quick run through.

photo

As always, we start by coming up with a concept. Colour and details arent important at this stage. We put down a sketch and get started.

1

So next step is to lay out the lettering, we take a lot of care as this is the base we will be working from.

2

We colour the lettering consitantly, the first thoughts about light and shading need to be adressed here, so we add a slight gradient to each letter.

4

We carefully draw in the shapes around each letter to acheive the 3d effect, measuring depth consistency all the time.

5

We align all the shapes and make any necessary adjustments to the letter positioning.

6

Now we brush in all the shadows by hand. This can be done many ways, we prefer to use a very low opacity brush in Photoshop with the multiply blend mode. Thinking about light direction is important here.

7

We do the same thing for the highlights, this time using the screen blend mode. Once this is done we add the cast shadows which really brings the text to life. We add some colour adjustments to make the text pop.

8

For the rollercoaster, we start by drawing out the track forms.

9

Next we add the track boards. To do this we draw a board in illustrator and warp, scale and sheer it to fit the contours of the track.

10

We start adding some background elements, in this case some stars to give the piece more atmosphere. We add shading to the track to give it more depth.

11

Now we add some of the foreground elements. The track which we blur and fade out and the shape of the cart.

12

We draw the characters separately in Illustrator and place them in the cart.

13

We add shading to the cart and incude the boize noize sign in the background.

14

Finally we add some glow to the background and a load of custom colour adjustments. (gradient maps, curves, colour balances etc)

LPP FLYER

Final Flyer